Sunday, June 29, 2008

How to Stop Worrying and Love your Fears

A few years ago, findings were published of a four-year study on happiness, at a major university.

The study revealed that the biggest factor influencing whether people experienced true happiness or not came down to one small four-letter word: RISK.

The people who were the most happy were the people who were willing to risk feeling unhappy or uncomfortable. The greater the willingness to risk, the greater the happiness.

Of course, the opposite held true—the people who were not willing to risk feeling unhappy or uncomfortable, were not, as a result, all that happy. Those people who went through life avoiding the valleys of unhappiness, discomfort, ambiguity, were the people who never scaled the highest peaks of happiness.

For example, if we want to experience the happiness of a loving relationship, we have to be willing to accept the heartbreak that might come with it. If we want the happiness of a healthy body, we have to risk the discomfort of exercise and proper diet. If we want a thriving and prospering Franchise, we have to risk the discomfort of approaching people and the possibility of rejection.

Mapmakers and the Unknown

For most of us, risk introduces an element of uncertainty or “the unknown” into our lives. We tend to fear the unknown, and that feeling of fear keeps us from exploring and discovering new things.

For instance, centuries ago, when mapmakers would draw maps, if they ran out of known territory before they ran out of parchment, they would draw dragons to indicate the unknown territory.

Some explorers took the dragons literally and never risked going beyond known territory. Others took the dragons as a sign of opportunity—an open door to new worlds.

We all have a mental map of the world. It has known and unknown territories. What are some of your mental dragons?

Risk and Building a Profitable Franchise

The truth is, what fuels your Franchise success is your ability to recruit 5 Franchise Partners and sign-up 20 Preferred Customers. Unfortunately, what’s the number one fear of most Franchise Owners?

That’s right, approaching other people and introducing them to Bios Life Slim and the Franchise Opportunity. The one activity that guarantees Franchise success, is the very thing that you’re afraid of!

However, it seems that there are plenty of Franchise Owners—despite the fear of recruiting—that are out there growing their business and building their Franchise. What do they know that you don’t know? The first thing is that they’ve come to terms with their fear of risk.

Do Something: Get a Grip on Your Fear of Risk

The dictionary tells us that fear is a chain reaction in the brain that starts with a stressful stimulus and ends with the release of chemicals that cause a racing heart, fast breathing, and energized muscles. A racing heart, fast breathing, energized muscles? It sounds like fear is nothing more than having the energy to do something—and doing something is the remedy to overcome fear!

Fear was never to be a reason to do nothing. Do you remember the term “fight or flight?” Both of those describe an action—not inaction. Picture yourself approaching a person to introduce them to Bios Life. Imagine you receive an extra burst of energy, your senses become sharpened, and you become more sensitive and aware—sounds nice doesn’t it. That’s exactly how you benefit from fear.

In short, our perception of fear is wrong. We’re used to thinking, “Fear creates a feeling in me that means don’t do it.” When, in reality, fear is the energy to do our best in a new situation.
We need to feel the fear and do it anyway because action absorbs anxiety. Fear should never keep us from doing what we know we should do.

As Preparation Increases, Fear Decreases

It’s a simple fact, the better prepared you feel, the less fear you’ll have when it comes to recruiting.

When it comes to recruiting, the three major areas in which any Franchise Owner can increase preparation are:

a) Who do you know?
b) What should you listen for?
c) What should you say?

a) Who do You Know?

Perhaps you feel some fear because you don’t know who to approach first. There are so many people out there—where do you begin? You’ll feel less fear and better prepared when you know who your prospective recruits are.

Your potential recruits will come from five categories:
Your friends, acquaintances, and relatives—also known as your Warm Market
Referrals from your Warm Market
New people you meet each day
People with whom you have something in common—also known as your Common Market
People you have not met yet—also known as your Cold Market
You can prepare today by building a list of your Warm Market and your Common Market. First, think of people in your immediate life—family members and friends. Then continue to expand and move outward, reaching more people as you go.

There are more people in your immediate life than you might think. Use the list provided in the forms in Chapter 21 of the Bios Life Franchise Owners Manual as a way to jog your memory for more possible contacts. This is a brainstorming activity, so include everyone you can think of, even if you don’t plan on calling them right away.

Creating your initial contact list will begin a productive and profitable habit. It’s crucial to maintain this habit. In fact, keep your contact list with you at all times—you never know when you might meet someone to add to the list, or have a moment to call someone you already know.

b) What Should You Listen For?

Did you notice that listening came before knowing what to say? That’s because the recruiting process is actually all about your prospect. By listening to them, you will hear all the clues you need to know in order to personalize your presentation and explain how your prospect will benefit from Bios Life and the Bios Life Franchise opportunity.

Possible clues to listen for:
Have mentioned that they would like to lose weight
Are currently trying a new diet
Feel tired all the time
Are worried about their spouse’s or kid’s weight
Are concerned about their family medical history
Are successful, but not content
Love their job, but want more out of life
Worry about downsizing or layoffs
Make good money, but have no time to enjoy it
Own a business that also owns them
Want a career change, but are finding it difficult due to educational restraints
Are entrepreneurial, always looking for good business ideas
Have small children or grandchildren in the home
Shop frequently at a health food store
Take vitamins and are interested in improving their health
Are worried about a health problem
Have a need or desire to improve their lives
Would benefit from the Bios Life Franchise opportunity
Want to get out of debt or pay off credit cards
Are worried about paying for college or retirement
Want an extra income so a spouse doesn’t have to work
Are currently working two jobs and are tired

You’ll be amazed at what you’ll learn about somebody just by listening—even when you’ve just met them.

c) What Should You Say?

There exists a phrase which seems to work very effectively here:
“Maybe you can help me…”
Then BAM! You are now engaged in an initial conversation. Why? People in our culture are programmed to help people. People like to feel appreciated, liked, and also worthy that you considered them as a person who could help you.

Try it as a lead to these statements:
“Maybe you can help me…”
“I represent a tremendous international franchise and we’re expanding in the area and we’re looking for people who might be interested in starting their own part-time franchise. Would something like that interest you?” “I’ve recently started a franchise that markets a new revolutionary fat-loss product. I’ve been impressed with what I’ve seen so far, but I’d be interested in getting your opinion. If I gave you a couple of brochures and showed you their website, would you be willing to let me know your thoughts?”

“I've bought a new franchise, marketing a safe, natural, clinically proven product that helps people better regulate their body fat. Not only does it help prevent fat absorption, but it also helps burn fat naturally. Would you keep it in mind when you hear of someone who may want to lose some fat? If you ever hear of anyone who may have a need for a product like this, would you kindly forward our contact information to them?” Works, doesn’t it?

Experience shows, however, that asking questions is more effective than making statements. In fact, the person who asks the questions controls the conversation. You may ask, “But wouldn’t the person doing the talking lead the conversation?”

It would seem that way, wouldn’t it? However, when you ask the right questions, you lead the other person exactly in the direction you want to take them.

And don’t forget to ask: “Really? Tell me more.”

Risk and Your Future Happiness

How determined we are to face our fears and move beyond them will absolutely effect our future success and prosperity.

What's the worst thing that can happen to you or your friend, if you didn't share the product benefits of Bioslife and the Bioslife Franchise opportunity?

Bioslife is the only safe, patented and clinically proven health drink to manage healthy cholesterol, blood pressure, blood sugar and fat levels. Do you blood test and take the 60 day challenge.

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